Popular culture has changed the way we look at brands. Let’s look at this popular one, its name is ‘Hill-Rom’ and is famous for making ultra-modern hospital beds and many other medical equipment. Anyway, I had never heard of this company till I saw House MD.

In almost every episode when this mad doctor would walk into his patient’s room to make a mockery (of the patient),certain shots would highlight this name ‘Hill-Rom’ on the panel of the bed. I still had no clue as to what is ‘Hill-Rom’ but when I took-up my job in sales that too for the medical device segment, that’s when this name came into the picture. And forget House MD., even Grey’s Anatomy has flaunted these super cool hospital beds.

Anyway, was this a planned marketing/ branding activity (the in-film types) or a coincidence? I did google this but could not find any relevant answers. The point here that I am trying to make is that if entertainment and product promotion go hand in hand and make sense, then why not go the extra mile and see where it takes you.

Now, entertainment need not always be all about the latest TV hits or the blockbuster flick, it can be something like a game, or a song or anything that will create a lasting memory, instigate fondness and leave a lasting impression.

Being in the business of content creation, my company Ethosh Digital has a super cool idea bank for medical device marketing ranging from animation to mobile applications and from virtual reality to real chic videos. If you think we can work together on some awesome ideas, feel free to comment on this post or write to me at asukhatme@ethosh.com you can also pick up the phone and buzz me on my direct line 347-352-8563

You can also look up my company’s website www.ethosh.com we’ve been working with leading medical device companies to create highly impactful and result oriented marketing, sales, support and training content since the past five years by delivering differentiating digital customer experiences


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