We developed short videos (snippets) of consumer product for company’s digital and social marketing initiative to boost new brand equity
A large consumer goods manufacturer went through a de-merger, resulting in getting a new brand identity. The company needed to build awareness in the market about the new brand.
After understanding the need, we suggested a quick and cost-effective campaign using social and digital media. The campaign was designed around short 15 to 30 seconds videos (snippets) that tell a quick story about the new brand to facilitate the impression of the new brand on consumers.
- Domain: Medical & Life Science
- Services: Dx Strategy & Design, Content Production
- Persona: Brand Experiences
Accelerated brand awareness through a fast and cost-effective digital campaign