Packaged stimulating exhibition collateral development in record time for a life sciences equipment company.
A global life sciences lab equipment company had a paramount task on its hands to build exciting, effective and engaging collaterals for one of the largest conference/exhibition. As the company was also going through brand revamp, it required a partner who can rapidly get on board and deliver everything needed on-time and within budget.
Being existing partner of the company, we quickly got trained on new brand guidelines. The content requirements were categorized as per-conference, during-conference and post-conference stages for print and digital mediums to ensure that it mapped to the specific outcomes expected at each stage. The entire package was delivered using agile approach without any delays and minimal involvement from the company.
- Domain: Medical & Life Science
- Services: Dx Strategy & Design, Content Production
- Persona: Brand Experiences
Delivery of comprehensive collateral package developed in a short time span and under-budget
Minimal involvement of company resources, resulting in time freed up for other critical activities for the exhibition