Customer Experience for Medical Brands

“For most pharmaceutical companies, this represents a major shift in thinking. It requires putting the customer, as opposed to the medicine, first and addressing customers’ emotional, social, and behavioural needs, as well as their clinical ones. “

The New Rules of HCP Engagement The digitization of the pharmaceutical sector has been going on for over a decade. However, with the COVID pandemic making business operations pretty uncertain across the globe, it seems like digitization in the sector was attached a...

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