Through interactive visual experiences, constructive product explainer videos and engaging sales content, we helped a new entrant in business software industry create a brand impression.
A business software start-up needed an effective go-to-market sales strategy and marketing collateral plan to bring their sales, channel partners and prospective customers on board in a shorter time frame. The product was complex and offered comprehensive features compared to some of the large business software players in the market.
We developed a digital experience strategy by studying and analyzing different personas like sales, channel and customer segments and their respective journeys. Taking these insights, our team crafted a unique experience that would excite the customers and facilitate their engagement with the sales team on the next steps of the sales process. The digital experience included an interactive visual experience that would reveal the product and its details in logical sequence to ensure that the customer would be inspired and further engage in viewing the product demonstration.
- Domain: Business Software
- Services: Dx Strategy & Design, Content Production, Interactive
- Persona: Brand Experiences
Improved engagement with prospects during exhibitions generating more leads
Effective communication of product benefits to prospective customers to aid the initial sales conversations
Accelerated on boarding of sales and channel partners