A global medical devices
company had developed

Their first indigenous product in the mobile imaging segment. The marketing strategy was to launch the product globally across 50 plus countries simultaneously.

Brief

Accelerating customer awareness and enabling the sales teams to achieve faster time to market during a global product launch

Scenario

A global medical devices company had developed their first indigenous product in the mobile imaging segment. The marketing strategy was to launch the product globally across 50 plus countries simultaneously. The internal and external awareness building and quick rollout of sales material was the key to the success of the launch

Ethosh Approach

We engaged with the marketing team to understand the personas and journeys of the target audience and suggested digital content to facilitate and accelerate the product launch. We developed a two-pronged solution –

  • Facilitate quick education of the sales team by creating videos that present the new product in an effective way
  • A visual and interactive sales toolkit for iPads to facilitate customer interactions
  • Domain: Medical Devices
  • Services: Strategy & Design, Content Production, Interactive
  • Persona: Branding Experience Case Study

Solution

Benefits

Faster dissemination of new product features, which also benefited the sales teams in improving effectiveness

Improved customer engagement through interactive sales tool made compatible on iPad

Faster time-to-market enabled by an educated sales team and an informed customer

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