CASE STUDY: GLOBAL MEDICAL DEVICE COMPANY​

CASE STUDY: Molecular diagnostics products & solutions company

Innovation communication and voice of customer

There have been rapid advances in the treatment of neurovascular diseases in the recent past and the innovation continues to address some unclosed gaps. The leadership team needs to be convinced about the challenges and possibilities for decisions on investment in the right direction. That is why, the R & D team wished to create explanatory videos which could provide this information in a lucid yet impactful way. This could help the leadership being aligned with the future course or investments in research and development.

Target Audience

Leadership team & key medical influencers​

Challenges

Communicating medical science & impact of innovative tech on future prospects like treatment options to non-medico stakeholders

Solution

Created video-aids that explained disease and treatment options using medical visualization and developed animated infographics to present compelling facts on its impact ​
on growth

Ethosh’s scope of work:

  • Content writing and scripting​
  • Video Storyboarding and 3D animated video creation​
  • Scientific authentication​

With limited references to access, Ethosh team could get a quick understanding of the concepts. The team was very agile and responsive to incorporate the changes suggested.

Outcome

Better​
orientation​

of the leadership on future innovation​

Quicker​          decision

about the next steps for R&D funding​

Better​
utilization

of the video for HCP communication as well