Customer Experience for Medical Brands

“For most pharmaceutical companies, this represents a major shift in thinking. It requires putting the customer, as opposed to the medicine, first and addressing customers’ emotional, social, and behavioural needs, as well as their clinical ones. “

The New Rules of HCP Engagement The digitization of the pharmaceutical sector has been going on for over a decade. However, with the COVID pandemic making business operations pretty uncertain across the globe, it seems like digitization in the sector was attached a...

Gamification in Healthcare

The medical fraternity is constantly on the look for improving clinical outcomes and with that goal in mind, gamification in healthcare has been steadily gaining momentum.

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