“For most pharmaceutical companies, this represents a major shift in thinking. It requires putting the customer, as opposed to the medicine, first and addressing customers’ emotional, social, and behavioural needs, as well as their clinical ones. “
.Back in 2018, United Partners published a report on developing data and insights that drive communication in the Pharma sector.
The medical fraternity is constantly on the look for improving clinical outcomes and with that goal in mind, gamification in healthcare has been steadily gaining momentum.