Creating Awareness About Product Portfolio
Website-based Virtual Booth Experience
Challenge
Creating awareness about the wide range of certified pre-owned lab instruments offered, and the options available for financing the instrument purchase
Solution
An interactive experience designed to showcase the product catalog and special offers, including information about financing options. Designed to mimic a conference booth in a virtual setting, including the ability to contact a client representative for more information
Outcomes
Increased awareness of various product categories available under the certified pre-owned instruments program
Ability to select desired products and request specific quotes
Convey messaging about cost effectiveness and sustainability of purchasing certified pre-owned instrumentation in a highly interactive and engaging format
