Creating Women's Health Awareness
Digital Marketing Campaign
Challenge
Lack of awareness amongst women across all age groups around health issues and diagnostic options
Solution
Created wide range of digital campaigns using emailers, landing pages, animated banners and infographics to generate awareness
Outcomes
Improved awareness amongst women of various age-groups about health issues and diagnostics options
Faster lead gen for labs to perform women-centric diagnostic tests
Effective engagement through infographics and emailers highlighting key messages
