Designing a visually engaging content made compatible for an all-encompassing omnichannel experience, we assisted a tool manufacturer in driving customer engagement
A small scale machine tool manufacturer was facing intense competition from low-cost suppliers. The manufacturer wanted to demonstrate the strength and benefits of their products uniquely to build confidence amongst customers.
We gained a thorough understanding of the manufacturer’s customers and their personas to identify their pain points and motivation for buying. We designed a distinctive, visually engaging content combined with an omnichannel experience for customers and sales teams to facilitate the communication of the product value proposition.
- Domain: Manufacturing
- Services: Dx Strategy & Design, Content Production
- Persona: Brand Experiences
Facilitated faster decision-making
Built confidence about the manufacturer in the customer segment