Product Videos & Omni-channel Customer Experience

Inspiring customers  


Designing a visually engaging content made compatible for an all-encompassing omnichannel experience, we assisted a tool manufacturer in driving customer engagement


A small scale machine tool manufacturer was facing intense competition from low-cost suppliers. The manufacturer wanted to demonstrate the strength and benefits of their products uniquely to build confidence amongst customers.

Ethosh Approach

We gained a thorough understanding of the manufacturer’s customers and their personas to identify their pain points and motivation for buying. We designed a distinctive, visually engaging content combined with an omnichannel experience for customers and sales teams to facilitate the communication of the product value proposition.

  • Domain: Manufacturing
  • Services: Dx Strategy & Design, Content Production
  • Persona: Brand Experiences



Facilitated faster decision-making

Built confidence about the manufacturer in the customer segment

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