From visualising production to remotely monitoring the process.

The pharmaceutical industry is filled with an incredible array of technologies that help serve humanity in numerous ways, from life-saving drugs to supplements that improve quality of life. As a result, the pharma sector and pharma companies are always on the look for methods to enhance production efficiency.

The digital revolution has brought with it numerous real life applications that can improve manufacturing processes in the life sciences sector. Two such applications are VR and AR applications. According to a recent study, immersive virtual and augmented realities have high potential, but must be utilised in the right manner. In order to do so, Virtual Reality (VR) and Augmented Reality (AR) need to be combined to created a mixed reality, that can be applied to an array of medical devices, allowing users to interact with the experience. For the pharma industry, for example, it can be applied in research and development or education environments, where virtual reality headsets and digital tablets can be used to observe biological structures and their behaviour.

The emergency of vr technology has enabled the creation of real time interactive experiences that engage users on multiple levels. According to an article by Outsourcing Pharma (, most professionals claim that the pharma sector is 10 years behind any other sector when it comes to marketing. Fortunately, immersive experiences can be used to provide real world value and convey effective messaging that can help elevate the business.

At Ethosh, we design and bring to life immersive experiences that transform each and every aspect of the pharma industry.
Reach out to us on our website, LinkedIn, Facebook or Instagram to know more about our work.

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