Digital Sales Aid & Product Videos

Mastering the product launch  

Brief

Through customer awareness videos and interactive sales aid, we facilitated a global product launch for a medical device company’s mobile imaging solution.

Scenario

A global medical devices company had developed their first indigenous product in the mobile imaging segment. The marketing strategy was to launch the product globally across 50 plus countries simultaneously. The internal and external awareness building and quick roll out of sales material was the key to the success of the launch.

Ethosh Approach

We engaged with the marketing team to understand the personas and journeys of the target audience and suggested digital content to facilitate and accelerate the product launch. We developed a two-pronged solution –

  • Facilitate quick education of the sales team by creating videos that present the new product in an effective way
  • A visual and interactive sales toolkit for iPads to facilitate customer interactions
  • Domain: Medical Devices
  • Services: Dx Strategy & Design, Content Production, Interactive
  • Persona: Brand Experiences

Solution

Benefits

Faster dissemination of new product features, which also benefited the sales teams in improving effectiveness

Improved customer engagement through interactive sales tool made compatible on iPad

Faster time-to-market enabled by an educated sales team and an informed customer

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