Digital Video Marketing

Accelerating New Brand Identity Overhaul  

Brief

We developed short videos (snippets) of consumer product for company’s digital and social marketing initiative to boost new brand equity

Scenario

A large consumer goods manufacturer went through a de-merger, resulting in getting a new brand identity. The company needed to build awareness in the market about the new brand.

Ethosh Approach

After understanding the need, we suggested a quick and cost-effective campaign using social and digital media. The campaign was designed around short 15 to 30 seconds videos (snippets) that tell a quick story about the new brand to facilitate the impression of the new brand on consumers.

  • Domain: Medical & Life Science
  • Services: Dx Strategy & Design, Content Production
  • Persona: Brand Experiences

Solution

Benefits

Accelerated brand awareness through a fast and cost-effective digital campaign

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