Digital Engagement
Solutions
for Optimum Customer Engagement
Digital Engagement helps
organizations in
Digital Engagement helps organizations in
Understanding the various touch points in customer’s journey
Enhancing their interactions with customers at every touch points
Aligning their content with these touch points
Understanding the various touch points in customer’s journey
Enhancing their interactions with customers at every touch points
Aligning their content with these touch points
A Customer’s Journey
and
Delibration
Diligience
of
Interest
and
Conversion
Service
Word
Won’t this be easier to understand
through a real example?
Let's get right into it then!
Meet Jane ! She's a young scientist
looking for new research equipment
for her upcoming project.
And this is Kimberley ! She's a sales
executive at Right Labs.
Meet Jane ! She's a young scientist
looking for new research equipment
for her upcoming project.
And this is Kimberley ! She's a sales
executive at Right Labs.
And this is Kimberley ! She's a sales executive at Right Labs.
Need and Deliberation
Jane googles for an analytical instrument on her mobile and clicks on an ad from Right Labs.
The ad directs her to their landing page.
She registers on the website, drags her selections to the cart and deliberates.
Due Diligence
She decides to talk to David, her manager, before making the final purchase.
She exits the website.
Resurgence of Interest
Noticing this,
Kimberley sends an email to Jane inviting her to a
virtual event on the equipment she was planning to buy. Jane and
David register for the event right away. It proves to be insightful.
They request Kimberley to schedule a demo for the same.
Noticing this, Kimberley sends an email to Jane inviting her to a virtual event on the equipment she was planning to buy. Jane and David register for the event right away.It proves to be insightful.
They request Kimberley to schedule a demo for the same.
Resurgence of Interest
Accordingly, Kimberly ships two VR headsets with the interactive
product demos to Jane. The demos prove to be an exciting
experience for Jane and her team.
Next, Kimberly and Jane meet up in order to understand the
product offerings better. Kimberley explains all the capabilities of
the product using an interactive sales toolkit.
Kimberley to schedule a demo for the same.
Accordingly, Kimberly ships two VR headsets with the immersive product demo to Jane. The demo prove to be an exciting experience for Jane and her team.
Next, Kimberly and Jane meet up in order to understand the product offerings better. Kimberley explains all the capabilities of the product using an interactive sales toolkit.
Reassurance and Conversion
After-Sales Service
A few weeks later, Jane needs help with a small problem
with the equipment.
Immediately after reporting the issue, the interactive
service manual presents Jane with troubleshooting tips
that help her in resolving the problem.
Thus, Jane completes her research well before the deadline.
A few weeks later, Jane needs help with a small problem with the equipment.
Immediately after reporting the issue, the interactive service manual presents Jane with troubleshooting tips that help her in resolving the problem.
Thus, Jane completes her research well before the deadline.
Mike and Laura
They are Right Labs’ superstar marketers and the real show runners of the deal with Jane and David.
Mike and Laura
They are Right Labs’ superstar marketers and the real show runners of the deal with Jane and David.
What did Mike and Laura do?
All the steps of the customer journey were managed through Digital Engagement
by Mike and Laura.
Understanding the customer’s persona (in this case,
Jane) and mapping out her journey
Understanding the customer’s persona (in this case, Jane) and mapping out her journey
Defining the right touch points for her as a customer
Updating and altering Right Lab’s content in a way
that aligned with these touch points
Updating and altering Right Lab’s content in a way that aligned with these touch points
Ethosh helped Mike and Laura in developing the
Digital Engagement tools and campaigns at all the
touchpoints of the customer journey
Ethosh helped Mike and Laura in developing the Digital Engagement tools and campaigns at all the touchpoints of the customer journey
