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Customer enablement Managed content service
Influence of 2D and 3D videos on the manufacturing industry
Video content is a necessity of the hour for the manufacturing industry as it is an effective, interactive, and influential medium to boost brand awareness and promote products. ...
Digital marketing
Checklist for choosing the right digital marketing agency
Thinking about outsourcing digital marketing? Here is a checklist for choosing the right agency that ensures the success of your digital marketing campaigns.   Your choice of ...
Digital marketing
Setting SMART goals for successful B2B digital marketing campaign
Every digital marketing campaign needs a goal to be defined. Find out how you can set SMART goals for your campaigns and some of the best practices.   Setting up ads on social ...
Digital marketing
Identifying the right audience and creating buyer persona
Knowing your target audience in detail leads to success of digital marketing campaigns. Learn how to identify your target audience and build buyer personas.   Half the ...
Digital marketing Marketing automation
How to allocate budget for digital marketing – with template
The budget is the fuel for marketing initiatives. Learn what factors you need to consider while defining the digital marketing budget.   No sales, no customers! That sums up the ...
Digital marketing Marketing automation
5 Common B2B digital marketing objectives, with best practices
A clear and reasonable B2B marketing objective takes you directly onto the path to success. Read what those objectives can be and how you can set them.   61% of B2B ...
Patient centric communication
Technology-driven patient enablement aids health and healing
Patient enablement enhances confidence, improves surgical decision-making and provides post-care support resulting boost in device adoption.  'What if I do not wake up at all? Or, ...
Digital marketing
Channels for content distribution at every stage of B2B buying funnel
To derive maximum benefit at each stage of the B2B buyer's journey, choose the right content distribution channel for your incredible content.   35% of content marketers(1) feel ...
Digital marketing Marketing automation
B2B marketing automation strategies for better ROI
Try these six marketing automation strategies to derive maximum benefit from the investment by using automation tools and techniques to its full potential.   According to ...
Digital marketing Marketing automation
How to choose the right marketing automation tool for B2B marketing
Marketing automation tools offer features that help you personalize your customer journey. Here is a guide for choosing the right marketing automation tool.   The kind of B2B ...
Digital marketing
Content marketing strategies for all stages of the B2B buyer journey
Deliver valuable content for the top, middle, and bottom of the funnel to witness the gradual but definite move of your buyer from awareness to conversion. At the center of every ...
Digital marketing
B2B Content marketing– A beginner’s guide
Excite, engage and educate customers with content marketing. Learn about how you can satisfy customers’ need for information at every stage of the journey.   Did you know that B2B ...
Digital marketing
Data analytics for driving successful digital marketing campaigns
Transform digital marketing numbers from different platforms into actionable insights using data analytics that can significantly impact campaign performance. Should you base ...
Digital marketing
Boost every stage of the customer journey with B2B paid marketing
Employ paid marketing at every stage of the customer journey to create a B2B marketing campaign that is coherent, with content that truly resonates with the audience. The Internet ...
Digital marketing
B2B marketing goals that can be achieved using paid marketing
Businesses are choosing B2B paid marketing for quick visibility to specific personas. Find out what goals you can achieve too with paid marketing. In the last couple of years, ...
Digital marketing
Social media marketing for B2B companies – A beginner’s guide
B2B businesses are using social media for marketing. Find out why, and what are the social media platforms that can be used to meet your marketing goals. Peek into your own social ...
Digital marketing
8 Strategies for successful Search Engine Optimization in 2022
SEO is a must for any brand to grow organic reach, as it is one of the foundational elements of digital marketing. When done right, SEO can help deliver the correct information to ...
Marketing automation
Improve customer journey with marketing automation
Engage with customers at every stage of the customer journey. Digital marketing automation makes it easy and streamlined for you.   Why perform time-consuming tasks manually when ...
Digital marketing
Digital media planning and buying for a spatial biology company
Client: Spatial Biology company Revenue: $54.9M HQ: USA Target Geography: Worldwide Target Audience: Researchers in the fields of discovery, translational, and clinical research. ...
Video based content marketing
Client: Electric power supply manufacturer Revenue: $110m HQ: USA Target Audience: Majority of the target audience who would either decide or buy a power supply is from ...
Digital marketing
Marketing automation & digital experience solutions for a medical ...
Client: Reputed Medical Device manufacturer Revenue: $22B HQ: USA Target Geography: Asia Target Audience: Majority of the TA is healthcare professionals and few non-medico ...
Digital marketing
Digital marketing solution for manufacturing global giant
Client: Reputed industrial product manufacturer Revenue: $1B HQ: USA Target Geography: USA, Europe & Asia Target Audience: Majority of the TA are technical in nature with an ...
Customer experience transformation
Client: Biotech instrument & solution manufacturer Revenue: $5B+ HQ: USA Target Geography: Global Target Audience: The client’s target audiences (primarily scientists, QA/QC ...
Build confidence through interactive learning experiences
Client: Major analytical and diagnostic lab equipment and services company   Background: The client sells diagnostics assays which are used by pathologists to diagnose cancer ...
Enabling customers and creating awareness
The client’s website provided links to research publications that referenced their products and solutions. However, the client was concerned that the publications were difficult ...
Adapting to a world in crisis with a fully digital product launch
When the COVID-19 pandemic hit, one company had to cancel all conferences, physical demos, and other in-person events leading up to their new product launch. But the launch date ...
Increasing service portfolio visibility
A client was well-known for providing quality analytical lab equipment, but they also offered services and solutions to enhance lab efficiency and productivity. Their customers ...
Service and customer enablement
A client had historically provided printed manuals to customers including lab personnel and field service engineers, who referred to them for installation, maintenance, and ...