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Lead segmentation for better campaign outcomes
Lead segmentation is important for lead nurturing. Read how well-planned lead segmentation leads to higher campaign outcomes and the dos and don’ts to keep in mind. To ...
Digital marketing
Marketing automation
Why follow-up emails are important to increase ROI of your campaigns
Follow-up emails are a must in any email campaign. Read the blog to find out how it affects email response rates and how best to write them. When marketers send at least one ...
Digital marketing
Marketing automation
7 great websites to distribute repurposed content for B2B businesses
Distributing content on the right platform can help prospects reach your website. Try these seven websites to make your content reach wider audiences. In one of our previous ...
Digital marketing
Marketing automation
How content personalization enhances response rate of campaigns
Make messaging relevant for your audience through content personalization. Read about its different approaches and benefits. If there is any chance of getting a response from ...
Digital marketing
Marketing automation
Top marketing automation tools with comparison
Read about the most popular marketing automation tools and their comparisons to help you choose the best one for your organization. As a marketer, at some point, you may realize ...
Medical Devices
Navigating the Learning Curve: Challenges in Adopting New Medical ...
Common Challenges in Adopting New Medical Technologies Learning curve for new technologies can be steep and time-consuming. Budget constraints may limit access to newer and more ...
Digital marketing
Marketing automation
Paid marketing strategies for each stage of the customer journey
Paid marketing platforms such as Google or LinkedIn are very effective at getting the desired results. See how you can boost every stage of the customer journey with paid ads. ...
Digital marketing
Marketing automation
How to repurpose content for effective customer engagement
Repurposing content helps your content reach wider audience. Read the strategies to repurpose your existing content. Yes, content repurposing is a legitimate and valuable ...
Digital marketing
Marketing automation
How to use data analytics to enhance customer experience
Data-driven marketing aims to deliver better customer experiences and better accomplishment of marketing goals. Read the data analytics strategies. What does a better customer ...
Digital marketing
Brand awareness to lead generation- Achieve it all with Google Ads
Businesses are using Google Ads to achieve B2B marketing goals. Read what those goals are and the best practices for using Google Ads. Google has made it simpler for small and ...
Digital marketing
Marketing automation
Getting started with B2B LinkedIn ads, with best practices
LinkedIn is the go-to place for professional networking and meeting B2B marketing goals. Read how to set up your company page, run a campaign, and learn the top strategies. Why ...
Marketing automation
Why LinkedIn is the most preferred B2B social media platform
LinkedIn is the best social media platform for B2B marketing. Here are 5 reasons for you to build a strong business profile on LinkedIn or strengthen one if you already have one. ...
Marketing automation
8 strategies to build a strong social media presence for B2B companies
Customers are now looking for digital experiences with brands. Here are 8 strategies for B2B companies to build a strong social media presence. As a marketer, you may have ...
Marketing automation
Top 8 strategies for building backlinks and boosting Google ranking
External links help build website credibility, which is an important factor for Google ranking. Here are 8 strategies for building credible backlinks. External links are an ...
Marketing automation
Internal linking best practices to follow for better google ranking
Internal linking helps users navigate the site and discover content, which boosts Google ranking. Here are some best practices for building internal links. Creating content for ...
Marketing automation
How to create content that matches your audiences search intent
Matching website content with user’s search intent boosts SEO performance and Google ranking of the website. Here is how you can build content for it. One of the major reasons ...
Marketing automation
SEO audit checklist to improve search ranking of your website
An SEO audit gives you a deep insight into the SEO performance of your website. Here is a list of must-check areas for boosting website’s Google ranking. Why do some websites ...
Customer enablement
Manufacturing
AR
Augmented Reality
VR patient journey for pre-surgical orientation
Helped a global life science lab equipment company to increase their service engineers’ effectiveness through an iPad compatible digital toolkit. Challenges For high-volume ...
Customer enablement
Manufacturing
AR
Augmented Reality
Issue resolution through visual and interactive service aid on iPad
Helped a global life science lab equipment company to increase their service engineers’ effectiveness through an iPad compatible digital toolkit. Challenges A global life science ...
Interactive video for patient awareness
As part of their PAD (Peripheral Artery Disease) awareness month initiative, a life science organization wanted to raise awareness about the disease and its symptoms so they could ...
Customer enablement
Manufacturing
3D Videos
Customer empowerment through visual and interactive self aid manuals
Assisted a power equipment manufacturer in empowering their customers to be self-reliant and reduce support calls. Challenges A global power equipment manufacturer was facing ...
Manufacturing
AR
Service Engineer Enablement
Elevating customer experience through an augmented reality app
Leveraged augmented reality and integrated visual content to elevate service engineers’ performance and service effectiveness of a global medical device manufacturer. Challenges A ...
Customer enablement
VR based product education
Gamification
Defence
Customer education
Virtual reality
Improved knowledge and skills through VR simulated maintenance ...
Transformed complex practical training with an interactive and simulated VR experience to encourage skill development in a defense establishment. Challenges A naval academy was ...
Simulations of real world stories of clinical cases though web series
According to an Antibiotic Resistance Threats Report, Resistance Infections are among the leading causes of health complexations among people. Around 2.8 million people have faced ...
Digital marketing
Digital media planning and buying for a spatial biology company
Client: Spatial Biology company Revenue: $54.9M HQ: USA Target Geography: Worldwide Target Audience: Researchers in the fields of discovery, translational, and clinical research. ...
Video based content marketing
Client: Electric power supply manufacturer Revenue: $110m HQ: USA Target Audience: Majority of the target audience who would either decide or buy a power supply is from ...