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Digital marketing campaigns Patient centric communication
8 step strategy for creating an effective digital healthcare campaign
Effective digital healthcare marketing is critical for educating, retaining, engaging, and motivating prospects in today's technology-driven world.    The rapid advancement of ...
Omni channel product marketing Digital marketing campaigns Manage content service Patient centric communication
A quick look at a B2B use case for customer-centric digital experience
An effective digital engagement strategy that makes use of valuable digital content improves the consumer experience and increases brand engagement.    In today's digitally ...
New product introduction Digital marketing campaigns Patient centric communication
Leveraging digital in lab equipment marketing
Digital transformation is the way to survive the competitive grind in the lab equipment industry while establishing a personalized and seamless experience.   Digital is the flavor ...
Omni channel product marketing Digital marketing campaigns Manage content service
Steps for an omni-channel digital experience for product marketing
Omnichannel digital product experiences are a sought-after approach for interactive, intuitive, experiential, and personalized ways to consistently engage with users through ...
Gamrr solutions Patient centric communication
Digital customer experiences for pharmaceutical industry
To sustain in the fast-paced technology world, digitization is a new way ahead. It brings better engagement and, most importantly, enhances communication.   I visited Soni, a ...
Omni channel product marketing Digital marketing campaigns Manage content service
Anatomy of a successful B2B digital marketing campaign
Customized digital content at scale, speed, and cost advantage are vital ingredients for encouraging brand awareness and engagement across buyers' journeys while executing an ...
AR based product marketing VR based product marketing
10 awesome use cases of AR to benefit the healthcare industry
From gaming to education to 3D scans to surgery and patient care, the use of augmented reality has grown in leaps, and it's now revolutionizing the world of healthcare.   ...
Gamrr solutions Patient centric communication
Gamification, uplifting pharma communication for better engagement
The pharmaceutical sector is now taking up gamified learning and education approaches for better penetration of the message with interactive engagement. It is the step towards ...
VR based product education
Virtual reality aids decision-making in critical healthcare procedures
A game-changing VR medical training has answers.    Imagine surgeons are performing complex surgery on the athlete. The situation is tense. The patient starts losing breath. The ...
Patient centric communication
Patient-centric pharma communication – a Doctor's perspective
With growing competition and emerging technology, the global pharma industry is ready to embrace new ways of pharma marketing than ever. And patient-centric communication is one ...
New product introduction
An A-Z guide to a successful product launch aided with digitization
New product introduction via virtual events is seeing a rise amongst marketers as it boosts engagement, has wider reach, selective audience targeting and reduces cost, especially ...
Manage content service
How video content production is pushing sales and marketing upwards
Demand for video marketing is expected to grow as corporations start recognizing the benefits, especially in the sales enablement of the company.   A major discussion surrounding ...
Digital Media planning and buying
Client: Spatial Biology company Revenue: $54.9M HQ: USA Target Geography: Worldwide Target Audience: Researchers in the fields of discovery, translational, and clinical research. ...
Video based content marketing
Client: Electric power supply manufacturer Revenue: $110m HQ: USA Target Audience: Majority of the target audience who would either decide or buy a power supply is from ...
Digital experience launch
Client: Reputed Medical Device manufacturer Revenue: $22B HQ: USA Target Geography: Asia Target Audience: Majority of the TA is healthcare professionals and few non-medico ...
Digital marketing
Client: Reputed industrial product manufacturer Revenue: $1B HQ: USA Target Geography: USA, Europe & Asia Target Audience: Majority of the TA are technical in nature with an ...
Customer experience transformation
Client: Biotech instrument & solution manufacturer Revenue: $5B+ HQ: USA Target Geography: Global Target Audience: The client’s target audiences (primarily scientists, QA/QC ...
Build confidence through interactive learning experiences
Client: Major analytical and diagnostic lab equipment and services company   Background: The client sells diagnostics assays which are used by pathologists to diagnose cancer ...
Enabling customers and creating awareness
The client’s website provided links to research publications that referenced their products and solutions. However, the client was concerned that the publications were difficult ...
Adapting to a world in crisis with a fully digital product launch
When the COVID-19 pandemic hit, one company had to cancel all conferences, physical demos, and other in-person events leading up to their new product launch. But the launch date ...
Increasing service portfolio visibility
A client was well-known for providing quality analytical lab equipment, but they also offered services and solutions to enhance lab efficiency and productivity. Their customers ...
Service and customer enablement
A client had historically provided printed manuals to customers including lab personnel and field service engineers, who referred to them for installation, maintenance, and ...