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Digital marketing
Brand awareness to lead generation- Achieve it all with Google Ads
Businesses are using Google Ads to achieve B2B marketing goals. Read what those goals are and the best practices for using Google Ads. Google has made it simpler for small and ...
Digital marketing Marketing automation
Getting started with B2B LinkedIn ads, with best practices
LinkedIn is the go-to place for professional networking and meeting B2B marketing goals. Read how to set up your company page, run a campaign, and learn the top strategies.   Why ...
Marketing automation
Why LinkedIn is the most preferred B2B social media platform
LinkedIn is the best social media platform for B2B marketing. Here are 5 reasons for you to build a strong business profile on LinkedIn or strengthen one if you already have one. ...
Marketing automation
8 strategies to build a strong social media presence for B2B companies
Customers are now looking for digital experiences with brands. Here are 8 strategies for B2B companies to build a strong social media presence.   As a marketer, you may have ...
Marketing automation
Top 8 strategies for building backlinks and boosting Google ranking
External links help build website credibility, which is an important factor for Google ranking. Here are 8 strategies for building credible backlinks.   External links are an ...
Marketing automation
Internal linking best practices to follow for better google ranking
Internal linking helps users navigate the site and discover content, which boosts Google ranking. Here are some best practices for building internal links.   Creating content for ...
Marketing automation
How to create content that matches your audiences search intent
Matching website content with user’s search intent boosts SEO performance and Google ranking of the website. Here is how you can build content for it.   One of the major reasons ...
Marketing automation
SEO audit checklist to improve search ranking of your website
An SEO audit gives you a deep insight into the SEO performance of your website. Here is a list of must-check areas for boosting website’s Google ranking.   Why do some websites ...
Customer enablement Managed content service
Influence of 2D and 3D videos on the manufacturing industry
Video content is a necessity of the hour for the manufacturing industry as it is an effective, interactive, and influential medium to boost brand awareness and promote products. ...
Digital marketing
Checklist for choosing the right digital marketing agency
Thinking about outsourcing digital marketing? Here is a checklist for choosing the right agency that ensures the success of your digital marketing campaigns.   Your choice of ...
Digital marketing
Setting SMART goals for successful B2B digital marketing campaign
Every digital marketing campaign needs a goal to be defined. Find out how you can set SMART goals for your campaigns and some of the best practices.   Setting up ads on social ...
Digital marketing
Identifying the right audience and creating buyer persona
Knowing your target audience in detail leads to success of digital marketing campaigns. Learn how to identify your target audience and build buyer personas.   Half the ...
Digital marketing Marketing automation
How to allocate budget for digital marketing – with template
The budget is the fuel for marketing initiatives. Learn what factors you need to consider while defining the digital marketing budget.   No sales, no customers! That sums up the ...
Digital marketing Marketing automation
5 Common B2B digital marketing objectives, with best practices
A clear and reasonable B2B marketing objective takes you directly onto the path to success. Read what those objectives can be and how you can set them.   61% of B2B ...
Patient centric communication
Technology-driven patient enablement aids health and healing
Patient enablement enhances confidence, improves surgical decision-making and provides post-care support resulting boost in device adoption.  'What if I do not wake up at all? Or, ...
Digital marketing
Channels for content distribution at every stage of B2B buying funnel
To derive maximum benefit at each stage of the B2B buyer's journey, choose the right content distribution channel for your incredible content.   35% of content marketers(1) feel ...
Digital marketing Marketing automation
B2B marketing automation strategies for better ROI
Try these six marketing automation strategies to derive maximum benefit from the investment by using automation tools and techniques to its full potential.   According to ...
Digital marketing Marketing automation
How to choose the right marketing automation tool for B2B marketing
Marketing automation tools offer features that help you personalize your customer journey. Here is a guide for choosing the right marketing automation tool.   The kind of B2B ...
Simulations of real world stories of clinical cases though web series
According to an Antibiotic Resistance Threats Report, Resistance Infections are among the leading causes of health complexations among people. Around 2.8 million people have faced ...
Digital marketing
Digital media planning and buying for a spatial biology company
Client: Spatial Biology company Revenue: $54.9M HQ: USA Target Geography: Worldwide Target Audience: Researchers in the fields of discovery, translational, and clinical research. ...
Video based content marketing
Client: Electric power supply manufacturer Revenue: $110m HQ: USA Target Audience: Majority of the target audience who would either decide or buy a power supply is from ...
Digital marketing
Marketing automation & digital experience solutions for a medical ...
Client: Reputed Medical Device manufacturer Revenue: $22B HQ: USA Target Geography: Asia Target Audience: Majority of the TA is healthcare professionals and few non-medico ...
Digital marketing
Digital marketing solution for manufacturing global giant
Client: Reputed industrial product manufacturer Revenue: $1B HQ: USA Target Geography: USA, Europe & Asia Target Audience: Majority of the TA are technical in nature with an ...
Customer experience transformation
Client: Biotech instrument & solution manufacturer Revenue: $5B+ HQ: USA Target Geography: Global Target Audience: The client’s target audiences (primarily scientists, QA/QC ...
Build confidence through interactive learning experiences
Client: Major analytical and diagnostic lab equipment and services company   Background: The client sells diagnostics assays which are used by pathologists to diagnose cancer ...
Enabling customers and creating awareness
The client’s website provided links to research publications that referenced their products and solutions. However, the client was concerned that the publications were difficult ...
Adapting to a world in crisis with a fully digital product launch
When the COVID-19 pandemic hit, one company had to cancel all conferences, physical demos, and other in-person events leading up to their new product launch. But the launch date ...
Increasing service portfolio visibility
A client was well-known for providing quality analytical lab equipment, but they also offered services and solutions to enhance lab efficiency and productivity. Their customers ...