Understanding digital marketing campaigns

In today’s technologically advanced world, digital marketing is no longer an afterthought. In the common analogy of the marketing funnel, digital campaigns play a crucial role, from generating awareness at the top of the funnel to sales conversion at its narrowest point. However, digital campaigns are fundamentally different than physical marketing campaigns; it’s not as simple as recording your in-person events and posting them online. Digital campaigns require higher levels of agility and cost optimization on a larger scale to successfully drive ROI.

Taking your digital campaign from insight and strategy to execution and analytics

Digital marketing is more than Google SEO and SEM. It starts with an in-depth understanding of users’ behaviors and interactions on each digital channel, including emails, social media, company websites, and other online communities. Ethosh’s expert team consists of digital marketing and industry domain experts who are eager to help you create a winning digital campaign strategy that surpasses your expectations. Ethosh’s deep expertise in marketing automation helps companies deliver quality strategies that maximize speed and optimize costs.

Digital content at scale

With the world at their fingertips, digital users are always hungry for new information and knowledge. It’s important to offer a variety of digital content, such as banner ads, teaser videos, in-depth interactive demonstrations, and knowledge-based blogs to move as many customers as possible through the marketing funnel. Ethosh’s Managed Content Service offers marketers a reliable, agile partner that can deliver such content at scale and at cost advantage. Ethosh’s strong capabilities in video content creation, interactive content development, and innovative solutions using virtual and augmented reality are the perfect tools for creating relevant, effective digital content.

Analytics

One of the strengths of digital marketing campaigns is the ability to measure effectiveness using a variety of sources. It is imperative that marketers analyze the data in a meaningful way to advance the digital campaign outcomes. Ethosh’s expertise in digital marketing combined with data analysis offer customers a playbook for continuous improvements in running digital campaigns.